Under the slogan “Light for Change”, the United Nations, following the initiative of UNESCO, has proclaimed 2015 as the “International Year of Light and Light-based Technologies”. The significance of light as a fundamental basis of sustenance for humans, animals, and plants will be recognised throughout the year. Moreover, the central importance of light in human culture and civilization will be on display. Light has been influencing people’s lives since ancient times.
As a leading provider of festive lighting installations we want to share our success with others by demonstrating how our displays have a positive impact on people and environments. We are not only committed to our own business, but strive to be the driving force for the latest trends and industry-wide sustainable development. Advancements in light technology is central to our success, and it is for this reason that we are sponsoring the United Nations’ International Year of Light initiative.
It’s no secret that our lighting concepts are always tailored to local conditions, highlighting regional diversity and fostering cultural identities. But with recent schemes we have also been able to integrate significant messages in some of our projects, in order to bring about a more conscious awareness of our world. For example, one lighting display in Sandton City, Africa’s most renowned shopping centre, utilised the installation to highlight the plight of the highly endangered African rhinoceros to the global public.